Product Champion

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Decipher utilized a system of grassroots Product Champions for each of their tentpole products. Such champions would be fan volunteers who would organize local events and act as community leadership for disseminating news, promotional material, and otherwise act as an extension of Decipher's marketing arm without being, strictly speaking, an employee. Product Champions were named different things depending on the game they were attached to--Red/Gold Group for the Star Wars CCG, Ambassadors for the Star Trek CCGs, and Riders of Rohan for The Lord of the Rings TCG. Product Champions were not barred from representing multiple games (and indeed many transitioned from one game to another alongside community focus shift as time went on).

Riders of Rohan were unpaid volunteers, but as prominent community members they were often "paid" in card product, foils, swag, or other physical product that they would be expected to distribute to the community (and which it was expected they would keep at least some for themselves).

After the formation of the DGMA, game-specific product champions were phased out in lieu of dAgents, which were the same idea but for all Decipher products. Several promos from later in the game's lifetime are branded as "dAgent Exclusive".




LOTR-TCG Product
Card Product
Booster Packs
The Fellowship of the RingMines of MoriaRealms of the Elf-lords
The Two TowersBattle of Helm's DeepEnts of Fangorn
Return of the KingSiege of GondorMount Doom
Reflections
ShadowsBlack RiderBloodlines
The HuntersRise of SarumanTreachery & Deceit
Starter Decks The Fellowship of the RingMines of MoriaRealms of the Elf-lords
The Two TowersBattle of Helm's DeepEnts of Fangorn
Return of the KingSiege of GondorMount Doom
ShadowsBlack RiderBloodlines
The HuntersRise of Saruman
Deluxe Starter Sets The Fellowship of the RingThe Two Towers
Draft Packs Fellowship Draft PackTowers Draft PackExpanded Middle-earth

King Draft PackHunters Draft Pack

Tengwar Anthologies The Fellowship of the Ring AnthologyThe Two Towers AnthologyThe Return of the King AnthologyThe War of the Ring Anthology
Complete Packs The Nine Riders CollectionThe Wraith CollectionAge's End
Card Details & Distribution
Card Variants FoilLegends (RF)Legends MasterworksReprintsTengwar
Card Production Details Print Runs (First Edition, A Revision, B Revision, Duplicate Version) • Product Box CountsReprintsSpacer CardsUncut SheetsWeta Book Cards
League Kits / Race to Mount Doom Spring 2002 League KitRace to Mount Doom League Kit (TTT Edition)Race to Mount Doom League Kit (ROTK Edition)
Prizes DGMA PrizesTournament Prize SupportTournament Foils
Promo Distribution DVD InsertsEvent PromosLOTRO PromosMagazine InsertsOversized CardsRetail Reward IncentivesTournament ScheduleThe Countdown CollectionThe Weta Collection
Other Customizable League CardsDeck Design CardsHunters Design-a-Card Contest
Unreleased Beta Cards Of Very Little Importance (Beta)Fortune of Fate (Beta)Always a Baggins in Bag End (Beta)Maiden of the Golden Ale (Beta)Ripples in the Pool (Beta)Of Very Little Importance (Beta)It's the Beard (Beta)There are NO Dwarven Women! (Beta)
Non-Card Products
Merchandise HatsT-shirtsPinsPostersPostcardsBindersAd SpotsDice
Magazines Scrye MagazineInQuest MagazineFan Club Official Movie Magazine

Scrye TTT Player's GuideScrye ROTK Player's Guide

Unreleased Merch 2002 Toy Fair CalendarFilm Cell CardsOfficial Signed Cards
New Line Fax Proofs Lithograph ProofsBalrog Promo ProofMines of Moria Booster Pack ProofsMines of Moria Card ProofsMines of Moria Packaging ProofsMines of Moria Poster ProofToy Fair Calendar ProposalMines of Moria Sell Sheet ProofRealms of the Elf-lords Promo ProofsFilm Cell Card Proposal