Editing Decipher
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Although Decipher at one point rivaled [https://company.wizards.com/en Wizards of the Coast] (sales of Star Wars CCG was second only to Magic: the Gathering, and at times they came close to taking that #1 spot), a number of unfortunate events conspired to put the company on the back foot, and the failure of several game releases in a row ultimately toppled them. | Although Decipher at one point rivaled [https://company.wizards.com/en Wizards of the Coast] (sales of Star Wars CCG was second only to Magic: the Gathering, and at times they came close to taking that #1 spot), a number of unfortunate events conspired to put the company on the back foot, and the failure of several game releases in a row ultimately toppled them. | ||
In late 2001, Decipher's contract for Star Wars was up for renewal and Wizards of the Coast (then-recently acquired by Hasbro, who had an existing relationship with Lucasfilm to lean on) swiped the IP from underneath them, forcing Decipher to cease production on their most successful game to date. Warren Holland announced this loss [https://www.youtube.com/watch?v=wS84wdG4EUI on the Radio Free Decipher podcast] and [http://web.archive.org/web/ | In late 2001, Decipher's contract for Star Wars was up for renewal and Wizards of the Coast (then-recently acquired by Hasbro, who had an existing relationship with Lucasfilm to lean on) swiped the IP from underneath them, forcing Decipher to cease production on their most successful game to date. Warren Holland announced this loss [https://www.youtube.com/watch?v=wS84wdG4EUI on the Radio Free Decipher podcast] and [http://web.archive.org/web/20050208232221/http://www.decipher.com:80/rfd/100501transcript.html online]; in the end, this resulted in the formation of the [https://www.starwarsccg.org/ Star Wars CCG Players Committee], which has persisted to this day. | ||
With the acquisition of FANtastic Media, Decipher also attempted to pivot from exclusively producing card games into fan-community-management, and they tried to establish themselves as a FanHQ capable of setting up centralized fan communities as a selling point. Although the longevity of the Star Trek Fan Club was a reasonable success story to attempt to emulate, social media was just beginning to form and would be the death knell of the initiative. | With the acquisition of FANtastic Media, Decipher also attempted to pivot from exclusively producing card games into fan-community-management, and they tried to establish themselves as a FanHQ capable of setting up centralized fan communities as a selling point. Although the longevity of the Star Trek Fan Club was a reasonable success story to attempt to emulate, social media was just beginning to form and would be the death knell of the initiative. |